W00t Off? Who Needs ‘Em?!

Two websites have caught my eye recently, not only for the sheer genius of their business model, but as a right brainer, they have a knack for punching you in the gut where it really matters, rendering you useless to the magical charms of brand sales. Using psychological tactics called buy-it-now-or-you-will-miss-it-forever-oh-oh-oh-there-it-goes-oh-no!-it’s-gone, fellow patrons of all things good, evil and delectable can maybe get their hands on fantastic brands and reasonable prices.

Similar to W00t (a.k.a Geek Heaven) HauteLook and Ideeli offer members limited time deals of various high-end and very-high-end designers.

Ideeli focuses on accessories and offers two levels of membership. First row members have to pay a small fee per month but they have access to sales one hour before 2^nd Row members and access to free giveaways. Is the chance to win a free Balanciaga bag worth a few bucks a month to you?

Ideeli creates the “get it now or you lose” urgency in any woman who loves handbags. They are evil. Want to fall pray to the dark side? The invitation code will get you there, comment if you want me to send it to you.

HauteLook puts their efforts into clothes from designers like Yaya, Splendid, Alice and Olivia and more. Sales sell out quick and the worst of it is they reveal if a fellow

patron has an item on “hold in their shopping cart.”

So what do you do? You sit there…waiting, hoping, praying that this person will change their minds. “Please decide not to buy it, please decide not to buy it,” you find yourself shouting at your computer. Hautelook does not need an invitation password…enter at your own risk.

Both of these sites are the devil. The Dark side. Addictive. Enjoy!